Some businesses begin with a detailed business plan. Goat Rodeo Goods began with surplus vegetables and an idea for turning them into something customers would want to buy. Business partners Lucy Patto Davidson and Kat Goldin began experimenting with surplus produce in 2023, eventually turning it into a pickle business. Their first batch sold out at a Christmas market, encouraging them to develop more products. A year later, an accidental order for 2,000 kilograms of cucumbers, rather than the 200 kilograms they intended to buy, forced them to scale up production. The pair spent 2 weeks making pickles before the cucumbers spoiled, expecting the jars to last them a year. Instead, the batch sold out within weeks. Goat Rodeo Goods officially launched in August 2024. By March 2026, the Scottish business had reached 400 UK stockists, including Dobbies and Oliver Bonas, and was expected to generate more than £500,000 in sales during 2026, according to The Courier.
Goat Rodeo Goods: How the business began in Stirlingshire
The founders met in 2023, with a shared interest in food helping shape the business that followed. Goat Rodeo Goods grew out of the food activities associated with Fodder + Farm, based in Port of Menteith, Stirlingshire. They later developed Goat Rodeo Goods as a way to make use of surplus produce from local growers and their own food activities. Scottish Field reported that the founders began experimenting with surplus vegetables in 2023. Their first range was sold at a Christmas market in November that year, where the products sold out.Goldin, who grew up in Iowa in the United States, was particularly interested in American-style cucumber pickles. The founders wanted to make condiments with bold flavours and give customers a different option from conventional supermarket products. Patto Davidson is a private chef who specialises in game and open-fire cooking, while Goldin has worked as a freelance writer and photographer. The business was built around seasonal ingredients and collaboration with local growers. In an interview with Scottish Field, the founders said they continued to work with smaller Scottish market gardens and growers as production expanded.
The accidental cucumber order that changed the business
The turning point came in 2024, when the founders travelled to Glasgow to source cucumbers for another batch. A misunderstanding over the order meant they bought 2,000 kilograms rather than the 200 kilograms they had intended to purchase. The founders spent the next 2 weeks making pickles to process the cucumbers before they spoiled. They initially expected the resulting stock to last for a year, but the products sold out within weeks. What had begun as a small side project quickly developed into a business that required greater production capacity.Goat Rodeo Goods officially launched in August 2024. By March 2026, the business had grown to 7 employees and 400 UK stockists, according to The Courier. By March 2026, the company supplied 400 shops across the UK, including Dobbies and Oliver Bonas, The Courier reported. Dobbies had agreed to sell its products in 45 stores.
Goat Rodeo Goods products: Pickles, spice blends and ways to reduce food waste
The business has expanded beyond cucumber pickles into seasonings, flavoured salts, rubs and other condiments. Its products include Bad Boy Bread and Butter Pickles, Hell or High Water cucumber pickles and Rodeo Disco pickles. The company also sells spice blends such as its roast potato seasoning and barbecue rub. The founders have used their product development process to find additional uses for ingredients and batches that cannot be sold as originally intended. A separate Courier report said that pickles that cannot be sold are dehydrated and turned into pickle salts.
Goat Rodeo Goods growth: 400 stockists and projected sales above £500,000
The company’s growth has been rapid. The Courier reported in March 2026 that turnover had risen by more than 300% year on year and that sales were expected to exceed £500,000 during 2026. That figure was a forecast at the time of publication, rather than a confirmed final annual result. By March 2026, less than 3 years after the founders began experimenting with surplus produce, Goat Rodeo Goods had reached 400 UK stockists. The company’s projected sales of more than £500,000 in 2026 marked another stage in its growth, although the final annual result was not yet known.