Blake Lively’s beverage business is reportedly heading towards closure, nearly five years after the actress introduced her drinks venture. The company operates Betty Buzz, a non-alcoholic beverage brand, and its alcoholic counterpart, Betty Booze. Recent developments surrounding the business have raised questions about its future, including inactive social media accounts and changes to its trademark portfolio.According to PEOPLE, the company is winding down its operations and is expected to cease business. The Betty Buzz website is no longer accessible, while the Betty Booze website remained operational as of November 10. The latter continues to showcase its products, although the overall status of the business remains unclear.The reported development follows a series of changes involving the company’s online presence and intellectual property filings. While these developments have fuelled speculation about a possible shutdown, the available reports alone do not confirm that the business has officially closed.
Beverage venture face uncertain future
Blake Lively launched the beverage venture with two distinct product lines. Both brands were introduced as part of the actress’s move into the consumer products market.However, the company’s digital presence has changed considerably. The Betty Buzz website is now unavailable, while Betty Booze continues to maintain an active website. The difference has attracted attention amid reports that the business is preparing to wind down.PEOPLE reported that the company is expected to stop operating. Neither the continued availability of the Betty Booze website nor the status of its products necessarily indicates that the brand will remain in business.
Several trademark applications abandoned
TMZ reported on November 4 that multiple trademark applications associated with Blake Lively’s beverage company had been abandoned. The filings were made after the business was launched and covered several categories of products.These included beer-based beverages, non-alcoholic carbonated drinks and other products. However, the trademarks for Betty Buzz and Betty Booze remain active, according to the report.For the unversed, abandoned applications do not automatically mean that a company has ceased operations. Likewise, active registrations for the two principal brands do not establish whether their products will continue to be sold.
Instagram accounts show reduced activity
The company’s social media presence has also become less frequent. Betty Booze’s Instagram account last published an update on September 28, 2026. Betty Buzz’s account has been inactive since April 5, 2026.The lack of recent posts, combined with the Betty Buzz website becoming inaccessible, has prompted further questions about the brands’ operations.
Justin Baldoni legal battle draws attention
The reported wind-down comes amid Blake Lively’s ongoing legal dispute with actor-director Justin Baldoni, her co-star in ‘It Ends With Us’. The case has generated considerable public attention, and the negative publicity surrounding the actress is believed to have affected the beverage business.An internal document that became public during the legal proceedings reportedly showed significant sales declines for both Betty Buzz and Betty Booze in August 2024. The figures highlighted the commercial difficulties faced by the brands during that period.According to Inc., retail buyers had also expressed concerns about the potential impact of the controversy surrounding Lively on the beverage lines. While the extent of the damage to sales remains unclear, the reported concerns suggest that the publicity became a factor in how retailers viewed the business.